The Digital Southerner – Digital Marketing – SEO – SEM -CRM – Atlanta Georgia

So, I got an email recently from Klout.com mentioning my ability to get a preview offer (for free) for a new Stephen King book. Fantastic right? The devil’s in the details. Klout has built a platform to work with new advertisers that allows them to target users based off their Klout score. Overall, Klout is [...]

Has Google gone too far with their new design aesthetic? Gmail, Google Calendar and other Google app users logged in this week to find a new “look” available. In Gmail, it seems to be opt-in, but for Calendar and others, it just happened. No longer a pure designer, I still have (overly) strong opinions on [...]

If you haven’t heard, Google released a new version of Google Analytics recently. To say it’s a slight improvement would be a huge understatement. Practical Ecommerce recently ran an article detailing specific changes to the interface. I won’t go into that detail, but here’s my perspective on the major changes and how they’ll impact you: [...]

Oh wait, another new marketing term with “Social” in it! But what does it really mean to customers as well as local advertising verticals?

Social media was just being discovered in 2009. In 2010, we now want to know – how can it be measured?

Despite what you may have heard, email is still alive and has a very specific position in the minds of customers.

In Google’s eyes, video (and rich media) is special. Now it’s thanking you for helping them find it…

Online video advertising is the next step for digital marketers. New research on the Facebook video ad platform makes it easier (and cheaper) than you may have thought possible.